how Google My Business can help you to Grow Your Business.
Google My Business.
What is GoogleMyBusiness local listing?
Google My Business is an online service for business owners and operated by Google. The network launched in year 2014 as a way of giving business owners more control of what shows up in the search results when someone searches a particular business name. Google allows business owners to verify their own business data by creating a new profile or claiming an existing auto-generated profile. The Google My Business listing shows in the Google Map section of Google plus the “Local Pack” for qualifying search queries.
Key Features and Free Services offered by GoogleMyBusiness.
1) Editing information
Google My Business allows business owners to display information that can show up in a Google search, such as open hours, address, phone number, and photos. Google may merge the information provided by businesses with information from other sources, including a business’s own website, Google user feedback, and third party websites.This service is free.
2) Create Business Website
3) Reviews and Rating
Customers can review businesses and services, well in response to that business owners can respond to their reviews.
3) Reviews and Rating
Google My Business provides owners to post updates about business announcements or sales. Currently there are 4 different post types: What’s New, Event, Product, and Offer.
On each post, users can add a description about posts, photos or videos and link.
They may also add an optional Call-To-Action button to posts. The Call-To-Action buttons are Book, Buy, Order Online, Learn More, and Sign Up.
Posts appear in Google search results. Anyways, most post types expire after 7 days, no longer showing in search results at that time. Only event posts expire when the event date the post referenced has passed.
Google My Business, Offer posts a great way, that allows promotional sales or offers from your business.
Google announced, it has modified how offers view in Google local listings. The new layout set-up, a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier.
What it looks like. Here is a screen shot of the new section for offers in the Google business local listing.
How to use google post for marketing your product. For Businesses, adding an offer is easy, just you can login to your Google My Business account and go to Google Posts section to add offers. When you create a new post, you should see an option to categorize it as an “offer”. Offers can include a description of offer details, a coupon code, Link to redeem offer or any terms and conditions useful to your audience. Google permits up to 10 unique offers in the local listing carousel.
Why it matters. Google said we want, “to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers.”
Advantages of Google Posts.
Attract Potential Customers, bringing awareness to special offers you have to customers who are looking for your products & services, and can offer incentive to place an order, visit your business or may call.
5) Pictures and video
Business owners are able to upload relevant pictures and videos to a company’s Google My Business. Business owners can choose to upload a logo and header images, plus tag photos for specific industry categories such Interior, Exterior, Team, At work and Identity. Clients can also add photos to the Google My Business by attaching them to reviews.
Application programming interface is available for systemizing many tasks of Google My Business. API allows to easily manage multiple locations at scale. Use features like posts, review responses, menu updates, photos, and many more. There are usage limits and you may even request for increased quota if higher API usage is required for your business.
7) Restrictions on Chains
For chain stores and franchises which have businesses in more than 10 locations, Google has placed a restriction on the use of API for creating posts. Note that manual posting via Google My Business online dashboard is still available, yet post to each location has to be submitted individually. In case you are a large business interested in automating or scheduling posts, Google welcomes you to join the waiting list by submitting this form.
Benefits of using Google My Business.
Manage and maintain your information
Manage and maintain the information that Google users see when they search for your business and products or services that you offer. Businesses that verify their information with Google My Business are likely to be considered reputable by consumers. When customer find your business on Google Maps and Search, make sure that they have access to information like your business working hours, website, and street address.
Interact with customers
To optimize your Google Search results, it’s advisable to read and respond to reviews from your customers, and post photos that show off what you do. It’s observed that businesses which add photos to their listings get 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than businesses that don’t.
Google Insights to understand and expand your presence
Check out insights on how customers searched for your business, and where those customers are coming from. You can even see information like how many people called your business directly from the phone number on local search results in Search and Maps. And when you’re ready with information, logically create and track the performance of Smart campaigns to spread the word about your work.
GoogleMyBusiness is easy to start and free to use.
To really make your Google My Business profile work for you, join our ETC Digital Marketing Course and gain complete knowledge of GoogleMyBusiness. In this course you will learn:
Why is google my business important ?
How to improve google local listing ranking?
How to rank higher on Google Map?
How to get more views on google my business?
How to do google my business optimization?
How to get your business to show up on google first
Tips to Rank Higher in Google My Business Listing